Type the term ‘Digital Marketing’ into your web browser and you’re likely to be met with a myriad of buzzwords that all make one thing abundantly clear: Everyone and everything is online. Digital trends are...
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What does it take to be dubbed a successful, fully-functioning agency? Building brand credibility is one aspect, for sure. Bringing organisations closer to their customers and audiences is another. A strong online presence is a...
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Here’s a sad truth for the wordsmiths – well-written content is not necessarily effective content. We may consider ourselves artists (and rightly so, in my opinion), but that doesn’t mean we’re worth our salt as...
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Society and social media go together like salt and pepper. So, it’s due to no fault of our own that we eat up every new social media platform that launches, often without any hesitation. But...
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“Disruptive Marketing” has become such an over-used buzzword among advertising and PR agency professionals, it seems to have lost much of its impact. Achieving true disruption is a far more rare and difficult task than...
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Successful online marketing campaigns require a variety of elements to function cohesively. It’s not enough to build a website - your website must be enticing, attention-grabbing, and above all, usable. Chances are you’re missing the mark...
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As the seasoned communications experts will tell you, the only way to beat the pack to the best placements is to be ahead of the curve, keeping a close eye on the future. To help...
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Resting on your laurels is never a good idea. Not for people, and definitely not for businesses. In a saturated, chaotic industry like ours, it may seem like a decades-old multinational agency with hundreds of...
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Just like the human body, every part of a PR agency has certain functions that make it work better, and one wouldn’t necessarily work without the other. PR agencies also come in all shapes and...
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