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How to become a Marketing Jedi

Unless you’ve been living on a distant desert planet for a number of years, you would’ve in some way or another come across the phenomenon that is Star Wars. But the epic franchise wasn’t always the guaranteed...

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April Fools’ pranks that worked

There’s no getting away from it, April Fools’ Day has become a marketing extravaganza, as each brand does their best to take advantage of the one day where upsetting customers is okay. And they use...

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