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Creating content is easy – anyone can do it – however, creating great content is another story. Think about it this way: what differentiates Stephen King from the average Internet troll? Technically, they’re both creating...Read More
We can all agree that social media has evolved the communication landscape but this can prove difficult for community managers and digital strategists alike. We’ve drafted eight of the Best Social Media practices to help you...Read More
How can you tell whether your media plan is working? Here are some best practice guidelines.Clearly define the PR objectivesBefore a company or brand can kick off its media relations campaign or activities, the objectives...Read More