What Makes a Great Website?

Successful online marketing campaigns require a variety of elements to function cohesively. It’s not enough to build a website - your website must be enticing, attention-grabbing, and above all, usable. Chances are you’re missing the mark if you’re having trouble driving traffic to your site –...

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The Anatomy of a Great PR Agency

Just like the human body, every part of a PR agency has certain functions that make it work better, and one wouldn’t necessarily work without the other. PR agencies also come in all shapes and sizes, and each one won’t provide the same offering. No...

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5 Things Your Advertising Agency Wants You to Know

If there’s one truth in the world of advertising, it’s that there is no certainty. That’s a scary prospect, isn’t it? Clockwork Media is no stranger to this notion. With innovation happening at the rate it is, there’s no really telling what tomorrow holds in...

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CWM_Blog_Header_when and why you should hire a digital agency

When should you hire a digital agency (and why)?

Believe it or not, the Internet is more than just a resource for cute cat pictures, selfie ensembles, and funny fail videos. As it turns out, it’s quite a useful tool for advertising. But you already knew that, right? Think about it though. It’s impossible to...

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CWM_Blog_Collaborating with a Marketing Agency in a Digital Age

Collaborating with a Marketing Agency in a Digital Age

In today’s spam-riddled digital age, it’s easy for industry old-timers to bemoan the state of the advertising or marketing agency as it stands today. Some long for a return to advertising’s golden age – the age of big hair, tweed suits, mid-day whiskies-on-the-rocks, and stylish...

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The Benefits of a Truly Integrated Advertising Agency

Hiring and working with an advertising agency is probably what most people would consider the epitome of the “spend money to make money” mentality. However, many organisations may not have the budgets (or the administrative fortitude) to work with multiple “specialist” (read: single-function) advertising agencies,...

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3 Signs it Might be Time to Hire a Marketing Agency

Business owners, especially those who have fought for and nurtured their organisations right from the beginning, are often hesitant to hand over something as important as their public image to a marketing agency. Naturally, nobody knows your business better than you do, but there does...

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