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Five Marketing Lessons from How I Met Your Mother

Some say it was the best series since Friends, while others were annoyed by Ted’s continual whining and lack of game. Any way you look at it, How I Met Your Mother not only provided us with some sweet life lessons, but also a few marketing tips worth...

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April Fools’ pranks that worked

There’s no getting away from it, April Fools’ Day has become a marketing extravaganza, as each brand does their best to take advantage of the one day where upsetting customers is okay. And they use that license to get creative, some more than others, and...

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5 Marketing Tips We Can Learn from Dr Seuss

We know Dr Seuss as the renowned American writer and illustrator who introduced children and adults alike to characters like Sam-I-Am, The Cat in the Hat, and The Grinch. Using unconventional rhymes, he was able to spread his message of environmentalism, anti-conformity, and strange-coloured breakfast...

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Big Data Isn’t Just for Banks

Where you live, what you buy, how many kids you have and probably even if your relationship is about to take a dive… it’s all piling up in some company’s data centre, somewhere. It’s the reason you get those annoying calls to update your personal information and...

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Are you blindfolding your agency?

Ever felt like your one and only KPI is to make more money, and fast? Sadly, yelling “SHOW ME THE MONEY” at your brand’s Twitter feed has proven ineffective, so now marketers everywhere sit wondering why the dough isn’t rolling in, even as their content...

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