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Big Data Isn’t Just for Banks

Where you live, what you buy, how many kids you have and probably even if your relationship is about to take a dive… it’s all piling up in some company’s data centre, somewhere. It’s the reason you get those annoying calls to update your personal information and...

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Are you blindfolding your agency?

Ever felt like your one and only KPI is to make more money, and fast? Sadly, yelling “SHOW ME THE MONEY” at your brand’s Twitter feed has proven ineffective, so now marketers everywhere sit wondering why the dough isn’t rolling in, even as their content...

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3 Times CWM Improved ROI with an Integrated Strategy

A strong social content strategy, effective ad spend, or an engaging PR campaign can do wonders for your brand and its story, in the same way that mushrooms, chorizo and feta will do wonders for a margherita pizza. But using each individually isn’t nearly as...

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Content Marketing 101: Why Metrics Matter

By now, all digital marketers are fully aware that generating meaningful engagement online comes down to publishing irresistible content. But what exactly is good content? With so much out there, it isn’t always easy to tell – and we’re not talking about that “Which Cheese are You?” clickbait...

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Stop Selling Me Content Strategy – Just Do It

Frustrated by “strategy this” and “strategy that”, and a lack of an immediate, tangible return on investment, a client once told us, “Do, or do not; there is no try”. Okay, so maybe they didn’t directly quote Yoda, but that’s what it boiled down to. Strategy,...

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The ABCs of a Clockwork Media Content Strategy

There are some processes and concepts that pop up again and again in content strategies. To help you understand them, we’ve compiled this handy-dandy dictionary of common terms.AuditA thorough examination of a client’s current digital output. Comes in three delicious flavours – social, content and...

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Creating too much content without ROI?

If you’ve ever pulled an all-nighter on creating or scheduling large amounts of content, we recommend you sit down for this blog.Because, according to a report by the International Data Corporation, as much as 80% of all marketing content goes unused in the sales process....

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