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Three times CWM inmproved ROI

3 Times CWM Improved ROI with an Integrated Strategy

A strong social content strategy, effective ad spend, or an engaging PR campaign can do wonders for your brand and its story, in the same way that mushrooms, chorizo and feta will do wonders for a margherita pizza. But using each individually isn’t nearly as...

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Content Marketing 101: Why Metrics Matter

By now, all digital marketers are fully aware that generating meaningful engagement online comes down to publishing irresistible content. But what exactly is good content? With so much out there, it isn’t always easy to tell – and we’re not talking about that “Which Cheese are You?” clickbait...

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Stop Selling Me Content Strategy – Just Do It

Frustrated by “strategy this” and “strategy that”, and a lack of an immediate, tangible return on investment, a client once told us, “Do, or do not; there is no try”. Okay, so maybe they didn’t directly quote Yoda, but that’s what it boiled down to. Strategy,...

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The ABCs of a Clockwork Media Content Strategy

There are some processes and concepts that pop up again and again in content strategies. To help you understand them, we’ve compiled this handy-dandy dictionary of common terms.AuditA thorough examination of a client’s current digital output. Comes in three delicious flavours – social, content and...

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Creating too much content without ROI?

If you’ve ever pulled an all-nighter on creating or scheduling large amounts of content, we recommend you sit down for this blog.Because, according to a report by the International Data Corporation, as much as 80% of all marketing content goes unused in the sales process....

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Just say no to these content marketing mistakes

It’s that time again – when everyone and their mother is posting think pieces about coming trends that will shape the new year. Because we are ever contrarians here at Clockwork Media, we’ve decided to offer something a little different and write up a list...

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Video saved the marketing star

2015 is predicted to be the year of video marketing. It’s not a new concept by any means, but it’s something that hasn’t yet been fully explored by businesses. However, it’s important that you understand what makes a good video – unless you want yours...

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