Communications, as simple as…

One of the things which irks me most about the communications industry is the seemingly unavoidable tendency we have to over complicate what is in truth, a very straightforward, and intuitive profession. Or at least it should be. If it’s not, then you’re probably in the wrong line of work.


It’s easy to get caught up in acronyms and industry jargon, but in reality, all we are doing is communicating. Explaining things and telling stories – that’s all it is. Yes, there are different vehicles and platforms, and we adjust our strategy accordingly, but sometimes we tend to get too caught up in the specifics and lose sight of the core of what we do.

We are not a social media company.

We are not a digital agency.

We’re also not a PR, marketing, or advertising agency.

We are actually all of those things, and more, combined, and beautifully summarized in one word: communications.

We are a communications agency.

Anyone working, and in particular, starting out in a communications orientated career should keep this in mind. When you boil it down there are a handful of very basic principles that you should try to pay attention to if you work in this field.

Develop an excellent eye for detail

To be successful in communications, you need to pay attention to the details. Communication – there’s that word again. And we’re mostly doing it with words; written words. So if you can’t maintain a consistently high standard when stringing them together, then you’re going to have a bad time. Typos, grammar, and spelling errors just don’t fly if you are managing social media platforms, drafting press releases, or even communicating with clients.


Learn to approach everything you do with enthusiasm and passion

This is a tricky one, and probably one of the biggest difficulties we face in communications. It’s easy to slip into auto-pilot mode, but doing so can be extremely detrimental to the quality of your work. You have to consciously maintain a level of mental energy and enthusiasm if you want to produce results. Whether it be conceptualising an integrated campaign for a new product launch or responding to a Twitter follower, you need to try and find it within yourself to engage fully with what you are doing.

Learn to think like the audience you’re talking to

This is core to communications. When you are talking to a potential customer, you need to speak their language. If you’re just slightly off, you will come across as pandering and insincere.



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