What The Brand Needed
What do you do when your new client comes to you, asking for assistance in helping them promote their insurance package for pets? You help them break a Guinness World Record™, of course. That’s exactly what we did for dotsure.co.za. We proposed an event where the online insurance company would attempt to break the world record for the largest gathering of dogs wearing bandanas. A stunt like this was sure to gain the attention and brand exposure our client wanted. With the hashtag #1day800dogs, our dotsure.co.za Doggy Day was born.
Dog owners and their pups were invited to The Big Red Barn Farm venue near Centurion on Saturday, 28 October 2017, for the record-breaking attempt.
Not just satisfied with helping our client break a record, we also discussed the importance of giving back to the animal community. All proceeds raised on the day of the event were matched by dotsure.co.za, and donated to the Animal Anti-Cruelty League (AACL), in support of the League’s work protecting and caring for all creatures.