What The Brand Needed
Africa has long been a globally recognised destination for wildlife lovers from around the world, but also one of the most severely affected by poaching and wildlife trafficking. In this context, it’s no surprise that the continent is also a respected leader in wildlife and nature conservation – breeding generations of the world’s finest conservationists and rangers. It is for these reasons that the Tusk Conservation Awards, and their headline sponsor, Investec, saw it fit to bring the awards back to its roots, despite the long-running event never having taken place in Africa before.
Clockwork media was tasked with driving awareness of this worthy organisation, and celebrating the home-grown Africans that are making a difference to the future prospects of our critically endangered species and the habitats that sustain them. The campaign was to culminate in a gala awards ceremony, held in Cape Town in October 2017.