What The Brand Needed
With the home entertainment market saturated, we had to create an eye-catching campaign for the launch of the LG OLED 4K TV. OLED technology produces the deepest blacks and clearest colours as a result. We leveraged this, launching the campaign: “Perfect Black creates Perfect Nature”. The launch event highlighted the product in an unforgettable way, and media even got to walk away with their very own star named in their honour. Live tweeting and a video series from the event provided the digital integration that would drive sales.