Online Marketing for B2B
If there’s a reason why we often cover this topic, it’s because it’s a pertinent one.
Over the years, we’ve seen just how successful a well thought out B2B digital marketing strategy can be. The social environment isn’t only for selling to consumers, it’s about engaging in conversation with targeted audiences.
This time around, our Managing Director – Tom Manners, discusses a three step plan to success in social for B2B organisations.
Promoting a business that sells to other businesses is a challenging and often thankless task. In this environment, success is measured by proficiency for getting in front of a key decision makers and making the hard sell.
Therein lies the problem. How does one go about shaking hands with a telecom Chief Executive Officer or having a drink with a banking executive? Walled in by bureaucracy and safeguarded by hundreds, sometimes thousands of subordinates, rubbing shoulders with corporate pedigree can become a hopeless pursuit.
The answer simply lies in holding the right set of keys.
Believe it or not, many of the bigwigs you wish you were selling to are active in the digital space. FNB CEO Michael Jordaan is a primary example. With 28 000 followers, Jordaan is 3000 ahead of RB Jacobs – the eminent “FNB Guy” responsible for solving customer complaints.
The realm of social media is no longer limited to teenagers and pioneering early adopters – now it’s for everyone. With the right strategy, any business owner can reach decision makers in a memorable way.
In order to make the most out of social marketing for business to business it’s important to follow three simple rules.
Read more on Business Brief.