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3 Signs it Might be Time to Hire a Marketing Agency

Business owners, especially those who have fought for and nurtured their organisations right from the beginning, are often hesitant to hand over something as important as their public image to a marketing agency. Naturally, nobody knows your business better than you do, but there does...

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The ABCs of a Clockwork Media Content Strategy

There are some processes and concepts that pop up again and again in content strategies. To help you understand them, we’ve compiled this handy-dandy dictionary of common terms.AuditA thorough examination of a client’s current digital output. Comes in three delicious flavours – social, content and...

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The light side of the “dark side”

Journalists who opt to hang up their dictaphones and ring-bound notebooks and move to an agency would do well to prepare themselves for the barrage of “Oh, so you’ve moved to the dark side?” jokes with which their former colleagues and peers will berate them....

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Communications, as simple as…

One of the things which irks me most about the communications industry is the seemingly unavoidable tendency we have to over complicate what is in truth, a very straightforward, and intuitive profession. Or at least it should be. If it's not, then you're probably in...

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Social Media for B2B

The golden rule when promoting a product or service is to get in front of the consumer’s eyeballs in a manner that is thought-provoking and innovative. This is Marketing 101: have product, advertise product, sell product....

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