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The Anatomy of a Great PR Agency

Just like the human body, every part of a PR agency has certain functions that make it work better, and one wouldn’t necessarily work without the other. PR agencies also come in all shapes and sizes, and each one won’t provide the same offering. No...

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God Save the Gin: Four Steps to Great Social Content

Content creation is a critically important, yet often overlooked contributor to the social mix. Sure – you understand the platform you’re using and objectives you want to achieve, but how much time have you spent considering how to construct that tweet or Facebook update?...

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The Business of Business in Africa

We, as South Africans anchored to the base of the mother continent, often regard ourselves as experts on all matters concerning our neighbouring states.After all, we are one of the most developed economies in the region, boasting a long history of infrastructural and cultural development...

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Big Game – Killer Content

Over the years we at Clockwork Media have been part of a variety of really cool projects that have made us proud by association. From tricking a couple of hundred-thousand Johannesburg residents into carefully combing the stars for UFOs, to being involved with the launch...

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Why content matters, and how it can drive business success

Great content is no longer simply important to brand success; it’s absolutely essential.Without it, no company can survive. In the race to improve bottom lines, earn conversions or encourage foot traffic, reliable and useful information can mean the difference between success and failure. It’s what...

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