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When should you hire a digital agency (and why)?

Believe it or not, the Internet is more than just a resource for cute cat pictures, selfie ensembles, and funny fail videos. As it turns out, it’s quite a useful tool for advertising. But you already knew that, right? Think about it though. It’s impossible to...

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Collaborating with a Marketing Agency in a Digital Age

In today’s spam-riddled digital age, it’s easy for industry old-timers to bemoan the state of the advertising or marketing agency as it stands today. Some long for a return to advertising’s golden age – the age of big hair, tweed suits, mid-day whiskies-on-the-rocks, and stylish...

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3 Signs it Might be Time to Hire a Marketing Agency

Business owners, especially those who have fought for and nurtured their organisations right from the beginning, are often hesitant to hand over something as important as their public image to a marketing agency. Naturally, nobody knows your business better than you do, but there does...

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The light side of the “dark side”

Journalists who opt to hang up their dictaphones and ring-bound notebooks and move to an agency would do well to prepare themselves for the barrage of “Oh, so you’ve moved to the dark side?” jokes with which their former colleagues and peers will berate them....

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