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God Save the Gin: Four Steps to Great Social Content

Content creation is a critically important, yet often overlooked contributor to the social mix. Sure – you understand the platform you’re using and objectives you want to achieve, but how much time have you spent considering how to construct that tweet or Facebook update?...

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Facebook Introduces Hashtags

It’s finally happened! Facebook has acquiesced by applying Twitter style hashtags to its internal architecture. This will mean big things for users and community managers alike as tagging and search functionality is significantly enhanced, allowing the social network’s one billion members to tune into topics...

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Edge Rank Explained

Edge Rank, for those who've never heard of it, is Facebook's semi-secret algorithm that determines what content is shown to users. The first common misconception that needs to be alleviated, is that everything on Facebook is treated equally, and that your timeline is a conveyer...

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