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The Anatomy of a Great PR Agency

Just like the human body, every part of a PR agency has certain functions that make it work better, and one wouldn’t necessarily work without the other. PR agencies also come in all shapes and sizes, and each one won’t provide the same offering. No...

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When should you hire a digital agency (and why)?

Believe it or not, the Internet is more than just a resource for cute cat pictures, selfie ensembles, and funny fail videos. As it turns out, it’s quite a useful tool for advertising. But you already knew that, right? Think about it though. It’s impossible to...

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Collaborating with a Marketing Agency in a Digital Age

In today’s spam-riddled digital age, it’s easy for industry old-timers to bemoan the state of the advertising or marketing agency as it stands today. Some long for a return to advertising’s golden age – the age of big hair, tweed suits, mid-day whiskies-on-the-rocks, and stylish...

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Technology Sector Dominates PR Spend in 2013

2013 was an interesting year for the public relations industry. Two of the world's four largest multinational PR and advertising companies - Omnicom and Publicis - merged to become Publicis Omnicom Groupe, and a bit closer to home, another of the big-hitters -...

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