Unlock the 007 in You – Taking the Physical and Making it Digital

Now, we may be a little late to the party, but we just happened across Coke Zero’s viral video for the new James Bond movie ‘Skyfall’, starring Daniel Craig, and we think it’s absolutely fantastic.

First, watch it here:

Unlock the 007 in you. Coke Zero

Second, read this:

This is a wonderful example of how a physical activation that is jam packed with creativity can achieve results in the digital realm.

In just about 3 weeks, the video has been watched 7.7 million times and shows no sign of slowing down.

Here at Clockwork Media, we try our best to tie a physical element into almost every campaign we’re involved in.

Why? Because it’s easier to relate to something that someone has experienced, seen or touched. Sure, there are fantastic case studies relating to digital activations which result in an online frenzy, but it’s always a lot of fun to play with the outside world and tell the story using digital platforms.

Recently, we embarked on a journey with Turner Entertainment to do just that. By fooling Johannesburg into thinking it had a UFO problem, we were able to launch the new Ben 10 series, Ben 10 Omniverse in a memorable way.

To find out more about how we did it, click on Turner entertainment in our ‘What We’ve Done’ section.

Tom Manners – Managing Director, Clockwork Media

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