BEIERSDORF

Beiersdorf runs two major skincare brands across five distinct product categories, each with its own audience, positioning and campaign calendar. Delivering influencer and creator content at this scale means running multiple campaigns in parallel, each requiring its own strategy, creator roster and briefing, while keeping brand voice, compliance and quality consistent across every one.

Sourcing, vetting and contracting hundreds of influencers at once, without a single unifying process, creates duplicated effort, inconsistent briefing and slow turnarounds, and makes it difficult to track performance and prove ROI across the full portfolio.

• 2 brands: Nivea and Eucerin
• 5 product categories: face, anti-age, deo, sun, body
• Over 1000 SKU’s
• Multiple concurrent campaigns, each with its own strategy and creator roster

Clockwork built a dedicated team structure and a robust, repeatable 20-step process covering every stage of influencer management including identification, vetting, briefing, contracting, creative, amplification and measurement. Standardising and automating this workflow across categories means campaigns can be run in parallel without compromising on quality, consistency or speed, giving Beiersdorf one clear operating model for influencer and creator content across its entire skincare portfolio.

• One dedicated team running the full influencer lifecycle
• 20-step process applied consistently across every campaign
• 200+ influencers and 8+ live campaigns managed simultaneously, at speed and at scale