• 15,000+ assets
    delivered annually
  • 54% reduction in
    asset costs over 12
    months
  • Turnaround as fast as
    5 days

XBOX LOCALISATION

Every asset built once. Resized and translated for every market.

Xbox’s production and localisation partner, delivering 15,000+ assets a year from one centralised system across 11 markets.

The Problem
We Solved

Media localisations was split across several teams, each producing assets independently, with no shared master file and no way to push a late change across markets without rebuilding it everywhere it landed.

  • 15k digital, DOOH & cinema assets previously fragmented across agencies
  • 11 markets requiring localisation
  • No shared system across regions

The
Solution

In just six weeks, Clockwork designed, built and deployed a new International Social operating system in collaboration with the Global Social team and regional leads. With an experienced dedicated team at the core, based in South Africa and the United Kingdom, supported by in-country teams in several key markets, we were able to maintain or improve core metrics and post volumes while building a single layer of truth and visibility.

  • 1 centralised system, 8 territories staffed on the ground
  • 9 social media managers across key markets
  • Last stop for content in any market, any country