• 35 Markets
  • 25 Languages
  • 165 Channels
  • 70k Posts annually

XBOX Social

Maintaining XBOX's brand voice across 35 markets and 165 channels

Xbox’s international social agency since 2017, managing operations, publishing, content, creative, translation and data content across every market from one centralised system.

Leading Imaga

The Problem
We Solved

After several years acting as an operating layer above International Social for Xbox, collaborating with in-country partners and managing data and global content, Clockwork was asked to centralise all functions into a single agile team structure, with a view towards driving efficiency and brand consistency. 35 markets, 25 languages, 165 channels

The
Solution

In just six weeks, Clockwork designed, built and deployed a new International Social operating system in collaboration with the Global Social team and regional leads. With an experienced dedicated team at the core, based in South Africa and the United Kingdom, supported by in-country teams in several key markets, we were able to maintain or improve core metrics and post volumes while building a single layer of truth and visibility.

  • 1 centralised system, 8 territories staffed on the ground
  • 9 social media managers across key markets
  • Last stop for content in any market, any country