When should you hire a digital agency (and why)?
13 Dec, 2018
Believe it or not, the Internet is more than just a resource for cute cat pictures, selfie ensembles, and funny fail videos. As it turns out, it’s quite a useful tool for advertising. But you already knew that, right?
Think about it though. It’s impossible to go online today without being exposed to some or other advertisement, chances of which have been tailored to target you and your specific tastes and desires.
Ever clicked on that bold text, and gone the extra mile to actually purchase what was being marketed to you, even though you weren’t really sure you needed or wanted it in the first place? The same sorcery can be performed by your business. You can potentially reach clients that you never even knew existed, and persuade them to purchase your goods, all thanks to the power of the Internet.
It’s possible to manage an online presence alone or in-house, but that comes at a cost. Spending resources carelessly will yield poor returns for example. On top of that, do you even know who specifically you want to push your product or service to, and can you actively gauge whether your digital marketing attempts are proving to be successful or not? What about your team – do they have insight into the online realm to utilise its intricacies to your company’s benefit?
That’s where a digital agency comes in. With the right talent, tools, and insight at their disposal, they are best equipped to give you the best possible ROI. This just leaves us with the following two questions.
When should you hire a digital agency?
Now is as good a time as any to hire a digital agency. If you haven’t done so already, don’t worry, it’s not too late.
Leaving it too long may be problematic however. We live in a digital age after all, and that’s not changing anytime soon.
In fact, with Big Data, Virtual Reality, Internet of Things (IoT), Artificial Intelligence, and other innovations on the horizon, postponing a partnership with the right agency could be detrimental. They’re in the know, and can ensure that your digital marketing approach is relevant today, and will continue to be so into the future.
Why should you hire a digital agency?
As we’ve already briefly touched on above, digital agencies have talent, tools, and insight at their disposal that will help you get the best bang for your buck. Here are a few other things to keep in mind when making the decision to hire one or not:
A digital agency can craft a memorable online presence for your brand
Digital agencies know how to build a community. Think about the doors that would open if you had a successfully managed Facebook or Twitter page for example.
These platforms alone allow for improved customer experiences. They can even lead to client conversions with the right kind of curated or product-focused content.
A digital agency can help you understand your competitors
Know thy self, know thy enemy. There’s a constant battle going on in the world of business, for exposure, clients, and more.
A digital agency can perform an objective analysis, giving you helpful insight into how you can best navigate the competitive landscape. With so many choices facing a potential customer when they do a search online for example, you definitely want to make sure that your offering and brand stands out from the crowd.
A digital agency has access to all the right tools
You may know your audience, but do you know the best way to reach them? How are you planning on serving them content across multiple platforms? And what will you do with all the statistics garnered from your online activities? With thousands of tools available online, it’s difficult for a business to choose the right one that suits them. It can be a costly affair too.
A digital agency on the other hand has access to a selection that they’re familiar with, and that know how to use effectively. Their toolkit essentially becomes yours, albeit at a much lower cost.
A digital agency knows what they’re doing
Lastly, it’s worth remembering that the online realm is a digital agency’s bread and butter. It’s safe to say that they know what they’re doing, assuming they have years of experience and a proven track record too.
At Clockwork Media, we’re proud to say that we have both. We’ve worked with many reputable brands, and helped them to get the most out of their digital expeditions. We’ve run countless campaigns successfully, and we’ve even managed to snag some awards along the way for our creative approaches in the online realm.
If you’d like to take your company’s marketing online, be sure to get in touch with us. Our team of experts would be more than happy to assist with a perfect digital approach, tailored specifically for you.