Gamers have known for a long time something that everyone else is starting to figure out: there’s community connection on the other side of a screen.
With the world in the grip of a pandemic, virtual gaming has become a lifeline to normalcy and a vital coping tool for social connections.
Acer’s gaming division, Predator, wanted to solidify the brand as a go-to for PC gamers. But how do you break through to a gaming audience when the competition is stiffer than ever before?
You create a completely new game in a place where no one else is playing.
Adapting the functionality of an existing platform, we created a game that could only be played on Instagram: the Acer InstaQuest.
Throughout the campaign, we not only gave our audience an escape, but promoted Predator’s immersive gaming experience in a place they had never seen before.
Campaign Impressions: 3,747,663
Gamers Reached: 2,661,693