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Xbox

Hall of fame

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What The Brand Needed

With a new generation of gaming hardware from a strong competitor due at the end of 2020, and a COVID pandemic in full swing, Xbox approached Clockwork to assist them in convincing their biggest supporters to lock in for the next 5 to 8 years with the Xbox Series X.

Instead of repeating everything fans had already heard about the Xbox Series X, we gave them the chance to play for the ultimate accolade – a place in Xbox history.

Insights and Execution

With a new generation of gaming hardware from a strong competitor due at the end of 2020, and a COVID pandemic in full swing, Xbox approached Clockwork to assist them in convincing their biggest supporters to lock in for the next 5 to 8 years with the Xbox Series X.

Instead of repeating everything fans had already heard about the Xbox Series X, we gave them the chance to play for the ultimate accolade – a place in Xbox history.

Snapshot

The Results

When the dust settled, only the best were officially inducted. Eight category leaders from 14 markets (a total of 112 participants) had their names added to the Xbox Hall of Fame. 

Conversation, positive sentiment and more peaked during the three-week campaign.

  • 1,955,438 campaign page visits
  • 51,234,372 impressions
  • 3,204,260 engagements
  • Average daily achievements increased by 74%

As for time spent on the Xbox One, the prospect of a next generation prize prompted fans to play hard.

  • 601,165 registered participants
  • 456,970,971 Gamerscore earned
  • 14,676,719 achievements unlocked
  • 3,203,636 laps raced
  • 700,000 plague hearts destroyed
  • 2,535,842,730 Emissary Value accumulated