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Strategy and Data Analysis

There are amazing ideas. Then there are amazing ideas with real resonance. To achieve the latter – every brand’s first prize! – you need a rock-solid strategy. We don’t rely on assumptions and guesswork at Clockwork.

From digital to PR, our campaigns use thoroughly researched market insights as their foundation, bridging customer need and agency concept. It doesn’t end with project delivery either. Data analytics help us to measure impact, drive results and constantly up our game.

Creative Concept

With an insight-full campaign strategy in hand, it’s time to get creative.

Our dedicated conceptual team may apply their award-winning thinking to the task at hand, along with our broader band of creatives and departmental specialists, all on top of industry, market and technology trends. Other enthusiastic Clockworkians may jump on board too with their diverse experience. The result? Communications that are fresh, memorable and delivered via optimal customer channels.

EDITORIAL

What’s the hook?” Our editorial experts have a special ability to find and spotlight the relevance of a brand’s story in a way that catches audiences’ attention.

Just as importantly, they have a knack for amplifying a brand’s voice across different media. Long-form thought leadership pieces, potent social posts or snappy billboard lines, editorial’s work is a pitch-perfect marriage of message and format.

Design

“Teamwork makes the dream work” is a staple saying at Clockwork, and the design department lives and breathes the sentiment. Always eager to collaborate, they deliver everything from digital designs to brochures and entire new CIs with lightning-fast turnaround and flawless execution.

It’s an environment for senior designers to flex their creative muscle and dive into trend exploration, while juniors find mentorship and space to develop their careers.

Development

We may joke about their ability to build impenetrable backends, but our developers strike that very difficult balance between client wants, seamless user experience and the need to tick off multiple security and compliance checklists.

They have the awards to show for it too, with their hard work behind some of our most acclaimed digital campaigns. Get in touch for websites and apps that look as good as they feel.

Video and Animation

Video is a key component of any contemporary campaign, engaging audiences like nothing else. That said, our in-house video and animation team could just as easily be called magicians.

Consummate problem solvers on the fly, their workdays are a flurry of location shoots, project juggling, editing and the creation of content that cuts through the noise. Who knew bringing financial reports to life could be so compelling?

Public Relations

PR isn’t what it used to be. We bridge the gap between traditional media and the brave new world of digital, which has opened multiple new avenues for message dissemination.

Our award-winning PR team is all for exploring this new terrain while cultivating relationships and upholding brand reputation with professionalism and drive. Turn to them to get big-name journos and influencers talking about your brand and media releases out in the public eye – exactly where you want them.

Digital and Social

These go-getters are just as comfortable riding shotgun with a beauty queen to capture content for her Gram as they are managing a social media crisis from their desks.

An eclectic bunch, drawing on a wide variety of experiences and skillsets, our digital and social department is united in their objective to deliver slick, user-first content that exceeds KPIs.

The best way to do that? By nurturing communities that spread the brand story for you, utilising popular platforms and always keeping an eye on emerging interactive trends.

Activations

We may be deep in the Age of Digital, but there’s still something undeniably powerful about the experiential – adding that extra layer of memorability.

From corporate experiences to glitzy events and mall activations, our dedicated activations department knows some things are worth shouting about. And they’ll make it happen, with enough polish or disruptive edge (case dependent!) to make headlines and wow attendees.

TV, Radio and OOH

We may have built our reputation on story-strong digital and PR work, but at Clockwork we’re always pushing into new areas, challenging ourselves and developing new competencies in the process.

Integrated cross-media campaigns are among the most powerful communications strategies today. So, we’re also creating content in-house for traditional broadcast and outdoor media channels. That’s earning us audience attention and even some awards love.